At Kidzsmart Concepts, we deliver instant fun and lifelong loyalty with creative and educational materials and applications that engage your brand. We’ll help you connect with kids and moms online, offline, anywhere and anytime, to help your business grow through customer loyalty and referral.
In a world that has gone social media and digital crazy, it remains true that the most effective way to engage customers is through integrated marketing that involves all customer touch points. This is absolutely true for kids as it is for adults. It is also true that the message, the idea, is still what matters most.
Entertaining Kids – Digital
Children’s Touchscreen Apps, eBooks, Websites and Interactive Games
Kids websites, DVDs, flash games, touch screen stories and a host of other applications all fall under the umbrella of digital publications for children. Digital publications of all kinds are becoming more and more popular and influential with kids. And the components that go into making a great children’s digital publication are no different than those that go into a paper publication, as listed above, except for one.
Once the content and art is completed, a great kids website (featuring top quality kids illustration, kids online games and activities, kids writing and art for kids) requires back end programming to come “alive” on the Web, instead of being printed. And instead of being distributed physically, it is distributed electronically.
At Kidzsmart we bring all our core competencies for creating paper publications for children into the digital realm. Working with our programmers, we create digital designs and apps for kids that have dynamic look and content, along with a high level of engaging interactivity that encourages children and families to learn and absorb information while they have fun.
Entertaining Kids – Print
Children’s Activity Books, Coloring Books, Playbooks and More
Kids coloring books and kids activity books are a great marketing, promotional and educational tools for any company or organization seeking to communicate with kids and families they love ‘em!
Here are the “Big Five” ingredients (and a little sugar, of course) for cooking up a “hit” with children and their parents.
Ingredient One: Children’s Illustration.
Think of some of your favorite cartoons or cartoon characters as a child -no matter what the illustration style, the cartoon work was undoubtedly professional, consistent and engaging. For any kids activity book that includes kids coloring (and almost all do), quality begins with the quality of children’s illustration, whether it is in drawing scenes or kids characters or mascots. Our in-studio team of children’s illustrators and cartoonists produce top-notch kids artwork in an endless variety of styles, and breathe life into each character they create.
Ingredient Two: Kids Games and Activities.
Children’s games and activities are the second ingredient in the kids activity book kitchen. There are many classic games and activities for children, ranging from word searches, spelling games, math games, matching games to the ever-present tic-tac-toe. But within each of these classic categories the nature of the game and the age group it is targeted to can vary greatly. Understanding child development is key to creating books with activities that are relevant and entertaining for children at each age level. At Kidzsmart we draw from a gigantic library we have built up over years of business that includes countless classic games and activities as well as original games and activities we have invented and kid tested. Developing fun, age-appropriate kids games and activities allows us to maximize the entertainment value and enhance the interactive and learning features of each booklet we create(plus we just like doing it).
Ingredient Three: Children’s Book Writing.
Whether you provide the content (theme, information, facts, etc) or you ask us to come up with the content, our writers can make sure the content is delivered in a kid-friendly way for the right age group. It is important to communicate with kids at their level, and good writing adds to the enjoyment of the publication. Our in-studio writers spend each day writing for kids and are skilled at story writing, comic writing, poetic writing… well, just about any type of kids writing.
Ingredient Four: Art For Kids.
When it comes to any kids communication product, the package is important. To end up with a package that has kid-appeal, the kids illustration and kids games and activities must be built into bright, dynamic layouts. And when branding is important, the client’s brand elements and colors must be skillfully built into the graphic layouts to accurately and consistently represent that company or organization. Our in-studio artists spend every day blending children’s illustration, kids games and activities and client branding guidelines into visually appealing kids fun.
Ingredient Five: Children’s Book Publishers.
Once the first three components have been pulled together and approved it is time to publish your children’s activity/coloring book! And this component of the process is as important to success as the other three. A great printed product relies on several factors. At Kidzsmart we will talk to you about the size, shape and number of pages required to accomplish your kids activity book goals. Evaluating such things as paper weight, cardstock vs. paperstock, eco friendly paper options, types of ink, use of color, die-cutting, etc, will also impact the quality of the final product. Ultimately our goal is to deliver a great product at just the right price. Our print production team oversees every aspect of the print process, to make sure the finished product “shines” in all the right ways. And finally we make sure the product is packaged and delivered in the best way to aid with distribution.
Now let Kidzsmart stir/shake and serve!Close