Engaging kids and families to build lifetime loyalty.
Kidzsmart is a company founded on and sustained by a deep understanding of kids, communication, child education and strategic relationship marketing. Our ‘Learn Through Play®’ approach to branded kids marketing has won the respect of parents and clients all across the US, UK and Canada for its emphasis on making learning fun, and our commitment to eco-friendly practices. We build educational and fun activity books, coloring books and kids games from recycled and recyclable materials, as we know that we all share a responsibility for the planet. And believe us, kids know that too. We accept that kids still enjoy plastic toys – but we know they also like thinking games and sustainable toys that won’t end up in a landfill. So, we choose not to supply plastic toys made in China. We provide thinking toys made in North America. Toys that won’t have any risk of contamination, and that inspire kids to think. After all, imagination, unfettered and unchained, is the greatest gift of childhood.
About Kids Marketing
From recyclable print and pop-ups to digital, social and interactive.
A kid’s favorite playthings are usually expensive items owned by their older siblings or parents. They’re the most fun because you’re not supposed to play with them. Today, the iPhone, iPad and iPod are all really fun to play with! And touchscreen technology is soon to be found on almost all appliances. At Kidzsmart, we recognized early on that building lifelong loyal customer relationships for our clients meant they needed to be accessible on mobile platforms as well as on their websites and in social media. Ours is a fully integrated kids marketing practice that begins with understanding our clients brand, and making that brand a hero to kids in meaningful, accessible ways: A fun, intelligent and kind hero who is available to play at home, in store and on the road. As our design team likes to say, working with Kidzsmart is a character building experience!
Kids & Family Marketing is a strategic investment, with high measurable returns.
Leveraging internet and mobile technology to enhance your relationships with kids and families is just the beginning of course. Your kids marketing program should be tracked, measured and monitored for its ROI like any other marketing investment. Because that’s what it is – an investment in building lifelong customer loyalty. Whether you make Baked Beans, cell phones, cars or clothing, building meaningful and sustainable relationships with kids and families drives brand preference. Applying the principles of lifecycle marketing allows our clients to plan and execute strategic marketing and product promotions targeted to each age group, continuously building equity and trust in the relationship.