Take a loyalty marketing approach, add gamification expertise, surround with industry leading creative, and stir!
The art and the science of capturing the attention of kids, firing their imagination and winning the support of their parents takes a fine and delicate balance. Achieving the ideal mix of fun and fascination, education and entertainment, leadership and laughter is our forté, and comes in forms both digital and printed, but in all cases, captivating.
Our real success began over ten years ago with the development of our ‘Learn Through Play®’ kids marketing methodology. Eschewing the commonly used plastic toy for the more engaging and thought-provoking story book or spelling bee proved to us that meeting the demands of kids and gaining the respect of moms was not an impossibility. Fun can be thoughtful or thoughtless – it’s really just a matter of effort, and with kids, effort always pays off.
Marketing that’s mom approved, kid certified and educationally valid.
In our ‘Learn Through Play®’ model, we place an equal emphasis on both verbs. Our interactive games, stories and social-media driven contests are educationally valid, and certifiably fun.
In developing both learn and play aspects of kid’s activities, we draw equally from sports and education, our individual competitive DNA and our sensitivity and appreciation of recognition. Lead in equal measure by our creative staff and our experts in children’s education, our teams co-develop every character, every story, every knowledge competition and every interactive adventure.
From the simplest crayon & placemat activity book to our web-based Augmented Reality characters and downloadable smart phone apps, what underpins our work is an unyielding respect; for kids, for fun, for learning, and above all, for our clients who invest in creating worlds of meaningful entertainment for families. We believe families deserve it. And we believe our clients deserve their loyalty for providing it.