Brand preference begins with knowledge!
When did you know you were a car guy or a car girl? For those slightly older folks, who carry generational brand preferences, those car decisions were made at a very young age, and with only their passive participation. They were ingrained in a way. For Gen X, Y and the following generations, however, the idea of an inherited brand preference is anachronistic at best, absolutely out of the question more commonly.
At Kidzsmart Concepts, we actually work with kids today! Our core services are building consumer engagement strategies for kids and families that resonate with kids and engage them with your brand personality, often using a brand character and ongoing story we create for you. We leverage all media, including mobile apps (road stories!), social media, books, comics and games. Inspiring an interest in your brand, starts with inspiring an interest, period. And that’s where we help.
Looking for a fresh perspective on connecting with kids and families? Call Kidzsmart. We’ll get running for you today!