Cooking up a successful kids program!

Your delicious healthy food and excellent service is the substance, but creating a ‘signature family experience’ is the sizzle. At Kidzsmart, we have a ‘Learn Through Play®’ approach to engaging kids and families that helps to build loyalty, repeat and referral business by involving kids in stories, contests and games that keep them coming back for more. On any platform; print, online and mobile, we can help you build your brand presence within the family and capture a greater share of their discretionary ‘dining out’ budget.

Measure, manage and improve your ROI.

Measuring and improving the ROI of your kids program is a key focus at Kidzsmart. Our kids programs are built across multiple media platforms and are designed not only to build your database, but to drive traffic, trial and repeat purchase so that we can monitor, measure and improve the ROI on your program. Our services extend beyond creating memorable characters and dynamic kids activity books or placemats. We focus on incorporating long-term customer engagement, promoting referrals, announcing new product launches and getting families out for events. When your kids and family market are engaged, there is so much more value you can share.

Researching the family demographic.

How many of your family guests invite other families to dine with them? How are you encouraging them to do this? What do parents regard as a reasonable price for kids menu items? How far will families drive to dine at your restaurant(s)? What are the most critical attributes of a kid-friendly restaurant? What do families think of Kids-Eat-Free nights? What do kids really expect from a casual or fast-casual restaurant? What do moms really expect? The answers to these questions, and more, are the key to building a kids marketing program that successfully engages families, and builds long term, profitable relationships. The best way to answer these questions is to go straight to the source: kids, moms and dads. Kidzsmart, in collaboration with our strategic partner, My Kid’s Plate, continuously conduct user research, through a combination of omnibus, focus group and in-person surveys. Contact us to learn more, literally! Would you like to participate in one of our omnibus surveys? Call us today!

Simplify your kids program distribution channels.

In many cases, we manage our client’s inventory of kids and family marketing materials, and provide efficient, on-time delivery of all the products we make. Whether it is kids placemats, kids menus, comics, paper toys and pop up games, cups or crayons, we work with you to find the easiest, most efficient and most cost-effective method of achieving timely delivery to each participating restaurant.

Call us to discuss some kids program case studies and examples of family engagement and loyalty, and let us help you cement your most important customer relationships.