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We only work in the Family market segment: kids, moms & dads. We know they’re a moving target, because no market segment is as in tune with fashion, music, technology and culture as kids are. And no-one watches kids closer than their parents. Oddly enough, no one watches parents more closely than kids. They’re connected today, in a manner that’s different from any previous generation. Gen X parents were a new breed, and their kids, Gen Y parents, are all that and more. Together with our partner The Restaurant Mom, we continuously invest in learning and following the changing priorities, habits and preferences of the family market. We’d be happy to share our insights with you. Please see below for an appetizer!