Strategic, integrated and measurable marketing to deepen your relationships and build loyalty among your family customers.
Kids & Family Marketing is a strategic investment, with high measurable returns.
Leveraging internet and mobile technology to enhance your relationships with kids and families is simply smart marketing. Your kids marketing program should be tracked, measured and monitored for its ROI like any other marketing investment. Because that’s what it is – an investment in building lifelong customer loyalty. Applying the principles of lifecycle marketing allows our clients to plan and execute strategic marketing and product promotions targeted to each age group, continuously building equity and trust in the relationship.
Building a kids & family marketing program should begin with calculating the lifetime value of customers, recognizing that it is far less expensive to keep a current customer than to win a new one, and determining the ideal strategy to build long term loyalty.
Kidzsmart can help you look at the family demographic in an entirely new light. Moms, dads and kids all appreciate it when one of their favorite brands recognizes their value as a customer, and offers them something in return. Rebates and discounts are rarely the ideal offer – they too often diminish the perceived value of your products or services, dilute your margin and create unsustainable price expectations. Offering educational and fun games and activities, kids websites and downloadable apps, however, shows parents that their kids matter to you as well. Our strategic services can help you determine how to build an effective integrated strategy, to drive your family customers online to further leverage your investments, deepen your relationships, and differentiate your brand.
Creative value added products win customer loyalty.
Capturing the imagination of children with interactive stories, games and contests adds immeasurably to their experience of your brand, while at the same time establishing a relationship of mutual respect with moms and dads. Bringing your brand into the home as a trusted friend is what we at Kidzsmart consider our primary role. To accomplish this for our clients, Kidzsmart’s ‘Learn Through Play®’ engagement model focuses on fun with benefits; everything we build has an educational or value-added component, whether it’s teaching art, vocabulary, manual dexterity or memory enhancement, in a fun and engaging way.
Our team plans and oversees the seamless interplay of learning experiences within each of our clients kid and family offerings, both online and offline. Incorporating value-added learning in your kids programs has an obvious benefit for kids, but equally makes it not just acceptable among parents, but appreciated.
Call us today to look at some great examples of ‘Learn Through Play®’ from some of our leading client brands. We’ll help you connect with your best customers in a meaningful and profitable way.