For 25+ years, we’ve been at the forefront of play-driven learning, helping brands across restaurants, hospitality, professional sports, travel & tourism, government, healthcare, and education to create meaningful connections with families.
Families are more than just another audience – they’re the heart of lasting brand success! But capturing their attention isn’t enough, and true loyalty happens when you create experiences that kids love and parents trust.
Our Approach
Where Play Meets Purpose
Keeping kids entertained is one thing, and keeping them engaged in a way that adds value is another. Many brands miss this, but we know that the best engagement happens when play meets purpose.
Our customized strategies blend digital and hands-on experiences to encourage creativity and curiosity, build life skills, and bring families together. When kids learn through the content they consume and parents see real value in the experience, it creates something deeper. You establish an emotional connection that welcomes your brand as a trusted part of family life.
A Team That Knows
Families Best
What makes our team different is that we’re not just creative – we’re strategic. With a blend of expertise in child development and education, emotional intelligence, financial literacy, wellbeing and more, our team goes beyond fun to create experiences that matter.
Through our partnerships, we gather insights from hundreds of families worldwide, staying ahead of emerging trends. Our engagement strategies are rooted in research and designed to create authentic, meaningful experiences that stand the test of time.
That’s why Kidzsmart is trusted by global brands and families alike. We don’t just engage with short-term solutions; we build authentic, long-lasting connections for brands and families.
Meet Our Leadership Team
President & CEO
Meet Ambrose, a savvy business builder and creative enthusiast committed to finding new pathways for growth. Creative endeavors were his first love, fueling his journey from the financial world to shaping Kidzsmart's future. With his substantial executive level of experience in building venture stage companies, Ambrose is now the driving force behind the company's shift towards a more optimal approach, blending fun and education seamlessly.
Ambrose Hong - CPA, CGA
Creative Director
Introducing Daniel, your go-to guy for creative visions with a heart for inclusivity. With over 15 years of agency experience, Daniel leads a Parent Tested Parent Approved award-winning team and is a proud advocate for neurodivergent accessibility – he's even a published author in the realm of STEAM education reform for neurodivergent students. Beyond work, Daniel is a soccer fanatic, a proud dad, and loves diving into educational graphic novels.
Daniel Asel - RGD
Director of Business and Partnership Development
Originally hired as a cartoonist at Kidzsmart over 20 years ago, Darren's journey with the company has been filled with creativity and growth. Beyond his artistic endeavors, Darren is a busy family man, balancing work with the joys of family life. In his spare time, you can find him channeling his inner rockstar with his garage-rock band. And when he's not rocking out, Darren shows his passion for nostalgia by collecting View Master reels.
Darren Paul
Director of Strategic Accounts
Jasmine is our primary contact for major accounts, excelling in building relationships and efficiently completing projects. Her authentic and playful approach leads to genuine connections, driving impactful results like leading national accounts to award nominations. Skilled at managing stakeholders and budgets, Jasmine prioritizes growth and tailored solutions to client needs. As an ICF certified coach, she brings clarity and support to help people chase their goals.
Jasmine Kafka - ACC, CLC
Director of Project Management
With 20+ years of experience in both agency and client roles in print and design, Pierre brings a wealth of expertise to the table. He's not just about aesthetics; Pierre is all about data-driven results, ensuring your project has a measurable impact. Outside of work, you’ll probably catch him on the golf course, where he's known for his impressive skills, delightful French accent, uplifting energy!
Pierre Gilbert
Director of Finance
Evon is our resident numbers guru with a passion for all things art and creative. She's not your typical accountant – Evon loves art, design, and immersing herself in mystery novels and suspenseful dramas. She’s a tea drinker, bubble tea lover, and a foodie at heart – she has a deep love for anything involving tomatoes!
Evon Tsang - CPA, CGA
That’s why we’ve partnered with We Are Family, the world’s leading agency for kids and families – trusted by brands like LEGO, Disney, and Mattel.
Through our partner STEM Edge Inc., we bring curriculum-aligned STEAM strategies into the mix, encouraging curiosity while kids learn through play.