About Us
The family-focused creative agency built on purpose and the power of play
Empowering families through inclusive content
We’re on a mission to create a meaningful impact on kids and families across the globe – and we know you want to join us. Through creating diverse and inclusive content, we want to ensure that all families see themselves represented in what we do. You can be part of something bigger with an intentional family communication strategy too.
Research-driven learning through fun and games
We’re the go-to for brands who need family communication strategies and effective educational experiences for kids. Speaking to kids and their families is hard – we get it. That’s why we use research-driven learning experiences to connect you with a diverse range of families – all through fun and games!
When Kidzsmart was just a kid itself, we created fun colouring placemats and activity books for the restaurant industry. We loved that we could inspire creativity for kids, and went on to work with brands and organizations in the professional sports, healthcare, government, education, travel and tourism sectors too.
Our range of clients grew, and we wanted to grow with them. Making a difference to the lives of kids and families has always been a priority for us, so we asked ourselves, what do the kids of today need right now?
Our evolution
That’s when learned about the importance of education on preventative health and wellness for kids and families. Our goal was to share this knowledge in an engaging way, helping them to establish healthy habits and behaviors through play, creativity, and expression.
We promote academic excellence, practice positive attitudes towards physical and mental health, and celebrate diversity and inclusion. And above all else, we are passionate about having fun!
Elevate Your Organization with Goal-Oriented, Active Content
Our goal is to create content that promotes goal-setting, academic excellence, and active lifestyles, with a common theme of celebrating diversity and inclusion.
By utilizing research-driven learning experiences, we can help your organization stand out – showing families that they are a priority, and that they matter.
Meet our leadership team
Creative Director
Introducing Daniel, your go-to guy for creative visions with a heart for inclusivity. With over 15 years of agency experience, Daniel leads a Parent Tested Parent Approved award-winning team and is a proud advocate for neurodivergent accessibility – he's even a published author in the realm of STEAM education reform for neurodivergent students. Beyond work, Daniel is a soccer fanatic, a proud dad, and loves diving into educational graphic novels.
Daniel Asel - RGD
President & CEO
Meet Ambrose, a savvy business builder and creative enthusiast committed to finding new pathways for growth. Creative endeavors were his first love, fueling his journey from the financial world to shaping Kidzsmart's future. With his substantial executive level of experience in building venture stage companies, Ambrose is now the driving force behind the company's shift towards a more optimal approach, blending fun and education seamlessly.
Ambrose Hong - CPA, CGA
Director of Strategic Accounts
Jasmine is our primary contact for major accounts, excelling in building relationships and efficiently completing projects. Her authentic and playful approach leads to genuine connections, driving impactful results like leading national accounts to award nominations. Skilled at managing stakeholders and budgets, Jasmine prioritizes growth and tailored solutions to client needs. As an ICF certified coach, she brings clarity and support to help people chase their goals.
Jasmine Kafka - ACC, CLC
Director of Business and Partnership Development
Originally hired as a cartoonist at Kidzsmart over 20 years ago, Darren's journey with the company has been filled with creativity and growth. Beyond his artistic endeavors, Darren is a busy family man, balancing work with the joys of family life. In his spare time, you can find him channeling his inner rockstar with his garage-rock band. And when he's not rocking out, Darren shows his passion for nostalgia by collecting View Master reels.
Darren Paul
Director of Project Management
With 20+ years of experience in both agency and client roles in print and design, Pierre brings a wealth of expertise to the table. He's not just about aesthetics; Pierre is all about data-driven results, ensuring your project has a measurable impact. Outside of work, you’ll probably catch him on the golf course, where he's known for his impressive skills, delightful French accent, uplifting energy!
Pierre Gilbert
Director of Finance
Evon is our resident numbers guru with a passion for all things art and creative. She's not your typical accountant – Evon loves art, design, and immersing herself in mystery novels and suspenseful dramas. She’s a tea drinker, bubble tea lover, and a foodie at heart – she has a deep love for anything involving tomatoes!
Evon Tsang - CPA, CGA
We are a proud partner of the We Are Family global agency network – the world’s biggest and most experienced full-service agency group that specializes in kids, young people, and their families.
See how Kidzsmart can help you
Ready to shape young minds? Let Kidzsmart help you create data-driven edutainment experiences with impact.