Case Studies ❯ BC Hydro Power Smart for Schools Program
BC Hydro
Power Smart for Schools Program
Introduction
The time had come for BC Hydro to strengthen its educational outreach, connecting with young learners and educators across the province. Enter Power Smart for Schools - an engaging, curriculum-aligned platform featuring hands-on activities, lesson plans, and interactive content that made complex topics accessible and fun. From environmental stewardship to cultural celebrations, these resources sparked curiosity in kids and built lasting connections, making BC Hydro a trusted companion in BC classrooms.
The Goal
In our mission to strengthen BC Hydro's educational impact, the goal was clear: showcase their programs as trusted and reliable educational resources that were attuned to our land and community.
An important part of effective learning is making it fun! By filling every lesson with excitement, BC Hydro ensured that knowledge wasn't just received, it was also retained.
The Challenge
How do we empower youth to expand their learning horizons beyond the classroom, all while becoming proactive leaders within their communities?
From tackling multi-layered subjects to championing STEAM education across BC, BC Hydro’s approach wasn't just about teaching; they wanted to help youth develop a passion for exploration and discovery.
This required the creation of inclusive resources that not only celebrated the diversity of educators and learners across British Columbia, but also paid homage to the cultural heritage of over 200 First Nations communities in the region.
The Solution
BC Hydro's educational programs for Earth Day, Orange Shirt Day, Halloween, Diwali, and Lunar New Year sparked youth interest in diversity, equity, and inclusion while making learning fun!
Prioritizing inclusivity and equity, with a focus on decolonial and diversity lenses ensuring that resources are meaningful and relevant, paving the way for decolonial practices in teaching and learning.
Embracing a Two-Eyed seeing approach and a biocultural diversity lens, by using Indigenous knowledge to develop a holistic understanding of environmental stewardship.
Equal access and inclusion, designing experiences suitable for diverse abilities while remaining aligned with guidelines from The Association of Registered Graphic Designers of Canada.
Embracing Indigenous diversity and celebrating resilience, raising awareness of the profound Indigenous heritage and fostering connections to the land and its cultures through partnerships and shared stories.
Celebrating cultural diversity and community spirit through materials designed for local festivities and cultural traditions, offered in English, French, and Mandarin.
Promotion of STEAM education and activities that encourage social media discussion and photo sharing, enhancing interactive learning experiences for students and educators alike.
The Results
BC Hydro's educational initiatives have produced significant results, highlighting the success of their commitment to community engagement and cultural celebration.
Across diverse programs such as Earth Day, Orange Shirt Day, Halloween, Diwali, and Lunar New Year, BC Hydro has seen growth in engagement and resonance with their audience.
With increases in website traffic, email open rates, and active participation in educational activities, BC Hydro has successfully positioned their programs as trusted resources that meet the needs of educators and students throughout the province.
This achievement is supported by our strategic partnership approach, where our services are reinforced by scientific expertise. We collaborate with experts who ensure our design and strategy efforts undergo peer testing and review, contributing to BC Hydro's positive outcome.
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