Case Studies ❯ Kidzsmart Shop: Empowering Small Restaurants

Kidzsmart Shop

Empowering Small Restaurants

Introduction

Small to medium-sized restaurants were eager to step up their family-friendly offerings, wanting to demonstrate to parents that kids were a priority, not an afterthought. They wanted to meet the standard of larger competitor chains – ones that had already established themselves as go-to family dining spots. To do this, they needed more than just a kid’s menu – they wanted a solution that would make them stand out, bring in more families, and increase customer loyalty.

The Goal

The overarching goal for these restaurants was to become more kid-friendly. They wanted to attract more family customers through positive word-of-mouth, ensuring that families saw their restaurant as the #1 choice. This meant providing activities for kids that were fun, engaging, and entertaining – keeping them occupied so parents could enjoy their meals too, leading to lifelong customer loyalty.

The Challenge

Despite the desire to improve their family-friendly dining, these restaurants faced several challenges. First and foremost was budget limitation; with small budgets, investing in fully customized entertainment options for kids seemed out of reach. Time constraints were another roadblock, as many of these establishments operated with small teams, leaving staff too busy to research and implement a program for kids. Finding reliable vendors was difficult when they were looking for solutions that were both high-quality and budget friendly, and it was difficult to find somewhere that would incorporate branded elements like logos and menus that didn’t break the bank. This combination of challenges left restaurants feeling stuck and unsure how to move forward with their vision.

The Solution

Kidzsmart Shop had the perfect solution to overcome these challenges.

Custom Branding – We added the restaurants’ logo and menu to the existing activity sheets, giving them the branded touch they wanted on a budget.
Easy Ordering – Our simple ordering process is straight-forward and time-efficient, making it perfect for busy teams that need to get what they need quickly!
Variety Packs – Our multipacks of activity sheets mean there’s always fresh and engaging content to keep kids entertained on repeat visits, preventing boredom and encouraging them to keep coming back for more.
Exceeding Expectations – Beyond their original goals, Kidzsmart Shop created solutions that made dining out a more enjoyable experience for the whole family – parents could relax and unwind while the kids got creative!

Benefits of Solution

Increased sales of kids' menu items.
Higher family customer traffic, with more families choosing to dine-in rather than ordering takeout.
Extended dwell time due to kids being entertained – leading to larger orders.
Increase in repeat customers who return with their families regularly.
Positive feedback from both customers and staff.

An impactful creative strategy that’s one-of-a-kind, designed for you and your family fans.