Engage with Your
Next Generation
of Football Fans!
Revolutionize family engagement and create lifelong superfans with Kidzsmart’s family-focused strategy, custom designed for your team.
Navigate the New Era of Fandom
A recent report shows that tweens prefer watching sports content through Youtube, Tiktok, Instagram, and online streaming platforms. Live sports events are taking a back seat, and for teams to stay relevant they must adapt to the needs of Gen Z and Gen Alpha.
Source: We Are Family Global Kids Sports Report: Fandom
Creating Fans
For Life
Research from the University of Oxford highlights the strong emotional bonds that kids form with their favorite players, and the sense of personal identity they form with the teams they support. These connections are what transforms early fandom into lifelong loyalty.
By investing in grassroots programs and community-driven fan cultures, sports organizations can build passionate fanbases that last.
We Help You
Reach New Families!
With over 20 years of expertise in strategic family communications, Kidzsmart boosts fan engagement in the football industry through our research-driven campaigns. We design meaningful kid-focused experiences that create and nurture sports enthusiasts on game day and beyond – ensuring that everyone feel like a winner!
Kidzsmart’s literacy and football program with the BC Lions of the Canadian Football League.
Why Kidzsmart?
Over two decades of fan engagement programs that integrate with existing brand strategies
We bring a deep industry knowledge and proven success in serving all pro North American sports
We enhance fan loyalty for generations to come through our creative print and digital engagement
Testimonials
“Kidzsmart is a great team to work with. Throughout our past experiences working together on projects, they have always provided creative ideas in a timely manner, resulting in a great finished product!”
– Toronto Blue Jays
“Through a collaborative effort between the Red Sox marketing department and the folks at Kidzsmart, we have been able to create great new content through our Kid Nation Newsletter email blasts and physical activity books… We’ve covered everything from activities, player profiles, collectible posters and STEAM reasoning to engage kids. I believe the efforts from this partnership have been very successful and have added value to our Fan Club’s memberships.”
– Boston Red Sox
“They produce a great product for us (kids activity book) and have a great creative team. They understand feedback and can make your vision come to life.”
– BC Lions
Who we've worked with…
Ready to Meet the Next Generation of Football Fans?
Reach out for a free consultation and discover how a family-focused engagement strategy can grow your fanbase!