Engage with Your
Next Generation
of Hockey Fans!
Revolutionize your family engagement by building lifelong super fans with Kidzsmart’s family-focused strategy, custom designed for your team.
The Decline
of Traditional
Sports Fans
A recent study shows that traditional sports like hockey are losing ground with younger audiences. Only 38% of Gen Z identify as sports fans, and with an aging fanbase, it's critical for hockey to adapt its strategies to engage the next generation.
Source: The Future of Sports Fandom study
Building Fandom
For Life
Research from the University of Oxford highlights the strong emotional bonds and personal identity that children form with their favourite teams and players. This often turns early fandom into lifelong loyalty.
When sports organizations invest in grassroots programs and foster community-driven fan cultures, they build a foundation for fanbases that will passionately support their teams for generations to come.
We Help You
Reach New Families!
With over 20 years of expertise in strategic family communications, Kidzsmart boosts fan engagement in the hockey industry through our research-driven campaigns. We design meaningful kid-focused experiences that create and nurture sports enthusiasts on game day and beyond – ensuring that everyone feel like a winner!
Kidzsmart’s BP KIDS sports program partnership with Boston Pizza and the National Hockey League.
Why Kidzsmart?
Over two decades of fan engagement programs that integrate with existing brand strategies
We bring a deep industry knowledge and proven success in serving all pro North American sports
We enhance fan loyalty for generations to come through our creative print and digital engagement
Testimonials
“Kidzsmart is a great team to work with. Throughout our past experiences working together on projects, they have always provided creative ideas in a timely manner, resulting in a great finished product!”
– Toronto Blue Jays
“Through a collaborative effort between the Red Sox marketing department and the folks at Kidzsmart, we have been able to create great new content through our Kid Nation Newsletter email blasts and physical activity books… We’ve covered everything from activities, player profiles, collectible posters and STEAM reasoning to engage kids. I believe the efforts from this partnership have been very successful and have added value to our Fan Club’s memberships.”
– Boston Red Sox
“They produce a great product for us (kids activity book) and have a great creative team. They understand feedback and can make your vision come to life.”
– BC Lions
Who we've worked with…
Ready to Meet the Next Generation of Hockey Fans?
Reach out for a free consultation and discover how a family-focused engagement strategy can grow your fanbase!