Case Study:
Literacy & Education with BC Lions, Pizza Hut BOOK IT! & Action Schools BC
Summary
Captivating student bodies through literacy is a great opportunity for many organizations. Our clients understood the importance of education and literacy in building a better future for all, and Kidzsmart created the ideal mix of fun and fascination with edutainment content that helped achieve their community objectives.
Goal
Helping clients connect with kids and families, through literacy and educational community outreach programs. Achieved with interactive reading experiences, reflective journals, edutainment materials and measurable reading goals.
Clients
Services
Family Program Brand Identity, Art Direction, Character Design, Print Design, Premium Print Assets, Graphic Design, Illustration, and Copywriting.
Outreach
Various activity booklets and edutainment materials distributed in schools, restaurants, and community programs.
Opportunity & Strategy
Building brand affinity balanced with educational goals was key to developing the reading programs.
Kidzsmart was tasked to create campaigns that spoke to various stakeholders including children, parents, teachers, and local businesses alike – and live accessibly in both digital and traditional forms of communications.
The strategy encompassed reading achievements and milestones whether it was a free pizza reward, ticket prizes, or player and mascot visits. The various communications were filled with engaging activities, jokes and games all promoting literacy and educational goals.
Program Features
Parent & teacher communications
Children’s reading certificates
Reading journals
Activity books
Stickers
T-shirt designs
Minute Tracker development
Video content
Bookmarks
Restaurant activity sheets
Results
Through goal setting and reading & writing, the edutainment programs have allowed organizations to encourage crucial life skills among millions of students annually while building brand awareness.
With our help the literacy esteem has generated alumni, fostered community pride, and enabled the community outreach programs to grow and positively influence young readers across North America.
