Case Study:
Community Outreach & Edutainment Content for Telus & Fortis BC
Summary
Utility companies play a vital role in shaping our future conservationists by teaching the younger generation about energy. Our clients sought Kidzsmart’s help to develop a community outreach program that used edutainment content to build connection and positive relationships with kids and families.
Goal
Helping utility companies bridge the gap between themselves and families by communicating responsible energy behaviors and encouraging positive action among children.
Clients
Services
Family Program Brand Identity, Art Direction, Character Design, Print Design, Premium Print Assets, Video Production & Explainers, Graphic Design, Illustration, and Copywriting.
Outreach
Various activity booklets and edutainment materials distributed in schools, community programs and corporate sponsorships.
Opportunity & Strategy
Children —and their peers and their parents —are great advocates for environmental stewardship.
We worked with the various utility companies to create relatable characters that communicated the company message in an interesting and engaging way.
From community outreach to school programs to corporate sponsorships, we helped navigate the needs of the different divisions and stakeholders involved while maintaining a cohesive message and brand image throughout.
Program Features
Presentation materials for various subject matters, grade levels & formats (scripted discussion, video, interactive or print)
Activity books (including stickers)
Website & downloadable content
Results
The accolades from communities, families and schools has been very rewarding. The families see the value that these utility companies place on their communities and the positive impact has been significant.
Teachers have noted that using the characters to deliver key messages has also resonated well with their students and the presentation materials exceeded all expectations.
The community outreach programs engaged kids with inspirational messaging around energy at a high level and children are passionate about reinforcing rules for saving resources.
