Case Study:
Community Outreach Programs for Family Restaurants
Summary
Behind every family decision is the kids, and they are the key to winning the loyalty of families everywhere. Restaurants have a unique opportunity to facilitate quality time and lifelong memories that can even extend your brand into the home. By offering shared experiences, activities, and a kid friendly experience, these restaurants show how they value kids.
Goal
Connecting with kids, families, and communities to grow brand affinity, revenues, and franchise value. Achieved through top quality kids program materials, franchisee support and service tips.
Clients
Services
Brand Identity, Menu Design, Art Direction, App Development, Character Redesign, Print Design, Digital Design, Research, Copywriting
Outreach
Various activity booklets and edutainment materials distributed through all categories and sizes of restaurants.
Opportunity & Strategy
Our clients understood the importance of “winning the moments that matter” with families by engaging kids in the restaurant and extending experience into their lives.
Kidzsmart created community outreach programs that were fun and had educational value, which encouraged families to come back – again and again.
Every client had different goals, and various strategies were executed that serviced the family market.
While some restaurants were seeking more fun and less waste, others needed engaging take-out materials and meal vessels.
Each program was tailored to fit marketing objectives within a specific budget – and all completely custom and unique to each brand.
From understanding franchisee pain points and organizing focus groups, to complete concept development and execution, Kidzsmart was proud to partner with many successful restaurant brands to help grow their family business.
Program Features
Menus and activity books (including food illustrations)
Cups, crayons, paper premiums and swag
Meal vessels and to-go bags
Character development
Take home crafts & edutainment activities
App development
Franchisee communications
Family service tips and best practices training
Local store marketing content (birthday parties, fundraisers, community outreach)
Results
Kidzsmart provided our clients convenience, flexibility, and customization to create top tier community outreach programs.
One of our programs overachieved objectives, driving +13% turnaround in family net sales, and was nominated as a top 3 finalist in the 2014 National Restaurant Association’s Operator Innovations Awards for Marketing.
Our other programs have been awarded Parent Tested Parent Approved’s Winner’s Seal of Approval for demonstrating product excellence, having been evaluated by an unbiased group of parent testers.
Parents repeatedly commented on the great balance of solo and participative games featured in the menus, and many families took the booklets home.
These restaurants stood out by offering kids’ programs that brought the whole family together, thus keeping families coming back for generations.
