Case Study:
Community Outreach Programs for Sports Teams
Summary
Sports teams need to ensure that they capture the next generation of fans 10 to 20 years down the road, and kids’ programs are a great way to connect and engage with families and children. Studies show that kids are becoming fans at a younger age. This is important because once they find their team, they become fans for life. Our sports clients understood the value in creating lasting memories and forging fan loyalty by investing in families – and Kidzsmart was at the core of this! By offering a kids program our clients lead the way to winning over the hearts, minds, and loyalty of the family fan.
Services:
Sports Program Brand Identity, STEM Activities, Art Direction, Mascot Redesign, Print Design, Digital Design, Research, Copywriting.
Clients:
Boston Red Sox, Toronto Blue Jays, BC Lions, Washington Capitals, Ottawa Senators, Saskatchewan Roughriders
Goal:
Connecting with kids, families, and communities to grow fan base, revenues and franchise value
Opportunity & Strategy
Considering the importance of targeting the young fan demographic, Kidzsmart strategically created programs that integrated both the brand and an educational element. Through fun, kid-centric design, language and original activities, kids are drawn into the Team’s world, it’s an experience created exclusively for them. A variety of content ensures that there is fun and engagement for a wide range of ages and interests.
Program Features
STEM focused activity books
E-newsletters
Content and branded games featuring interesting player statistics, sports-themed activities and the team’s successes and milestones over the years
Literacy programs featuring journaling, letters to mascots, and classroom participation
Mascot development
Premiums & swag
Diversity & Inclusion demonstrated through community pride
Client Testimonial:
“Through a collaborative effort [...] we have been able to create great new content through our Kid Nation Newsletter email blasts and physical activity books. I believe the efforts from this partnership have been very successful and have added value to our Fan Club’s memberships while also helping us on the way to accomplishing our broader organizational goals.”
RESULTS
These program materials strengthened the connection between kids, their families, and the team—and loyalty at a young age often means loyalty for life. From creative concepts through to execution, our programs reached thousands of loyal kids and their families. The sports content inspires young fans and bringing sports to kids through the sciences, trivia, problem solving & play. Kidzsmart is proud to contribute to these initiatives that promote learning and community building in a unique and meaningful way.
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