Case Studies ❯ Boston Pizza Sports Outreach Program
Boston Pizza
Sports Outreach Program
Introduction
The time had come for Boston Pizza International to redefine their position as competitors in the family-friendly dining sector. With a strategic vision in place, Boston Pizza aimed to not just bring in more families, but to create meaningful connections and unforgettable experiences along the way.
Goal
In the busy world of family dining, Boston Pizza aimed to increase sales and market share within the family sector. Their goal was to build genuine connections with parents, youth, and children while developing strong brand loyalty and making lasting memories. Ultimately, Boston Pizza wanted to establish themselves as the best restaurants for families, setting a new standard for the industry.
The Challenge
On the way to achieving its goals, there were some things that Boston Pizza needed to consider. Creating a national campaign involving diverse partners and renowned brands was no small task. Ensuring that the messaging of the kids' campaign resonated authentically with the organization's core values was essential, and navigating a saturated market full of options for family dining experiences brought its own set of challenges. Additionally, addressing the preferences of millennial parents, who prioritize brands committed to social causes and community support, was important. Special consideration was needed to tailor content for various age groups while ensuring relevance in today's social landscape too.
Solution
We approached these challenges with a strategic mindset, developing a multi-faceted solution.
Create a welcoming environment for all families, emphasizing the importance of special moments and strengthening connections
Provide engaging and educational content which resonates authentically with Boston Pizza's core values
Encourage an environment of learning, by making it FUN!
Align the kids' and family brand with Boston Pizza Foundation Future Prospects - reinforcing the brand's commitment to community
Introduce engaging campaign ambassadors and inclusive character designs
Deliver purposeful, diverse content that resonates deeply with families and reinforces the brand promise
Results
Kids menu sales increased year over year by 28%
Increased foot traffic and heightened customer engagement across all locations
Recognition as a Top 3 Finalist for the National Restaurant Association's Marketing Award
Secured Parent Tested Parent Approved (PTPA) Winner's Seal of Approval
Developed stronger brand loyalty among families through personalized marketing approaches
Gained a competitive edge within the family dining market sector
Client Testimonial
“Kidzsmart has consistently delivered content that's on-brand, educational, engaging, and most importantly FUN! The team is always a pleasure to work with and they've helped us build loyalty through an outstanding kids’ program.”
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